Today, advertising has moved from traditional avenues such as radio and TV to social media. Earlier, businesses could control how to promote their brand and it was easier to monitor responses. However, advertising online means it’s become much harder to supervise and control negative feedback and complaints, thus allowing the beautiful ORM company to emerge. With word traveling fast, businesses have to work quickly and efficiently to initiate damage control and maintain their reputations.
An ORM company is one that specializes in addressing negative reviews and complaints by consumers to help a business re-establish its image. It does this by monitoring consumer activity related to a brand. Keywords and hashtags are regularly checked using specialized tools. When complaints are found the ORM company works with the business in question to figure out how to turn things around.
According to a survey, 68 percent of respondents stated that they trusted online consumer opinions. It’s a significant number and one that shows just how vital it is for a brand to establish a solid reputation, especially online. With an ORM company tasked with the details of monitoring and detailed feedback, businesses can focus on how to make positive changes to improve their products and services and consequently, customer relations.
Online reputation management, while necessary, can demand a considerable use of resources. Diverting workforce towards it can hold up critical internal processes. A cost-effective and efficient way to manage online reputation is by hiring a professional service that can focus on the task, freeing up valuable time and resources for a business. The results are probably worth it. With proper online reputation management, companies can improve customer satisfaction, improve their rankings on search engines, and increase positive perception. It also increases the prospects of converting cold leads. Businesses also gain insight into customer demands and their competitors. This can help them stay ahead and gain a firm foothold in the market.
The statistics say it all: 85 percent of consumers rely on the internet to research a brand, product or service before making a purchase. 65 percent bank on online searches as trusted sources of information. These numbers may only increase as more and more people use the internet and social media. Establishing brand image and reputation as a business that values its customers’ perceptions and inputs will push sales and help any company cement its place in its segment.
Start-ups, small businesses and large companies alike would do well to seek the services of an ORM company. Even if their online presence is not significant, it’s essential to begin building one as more consumers move to the internet and social media for their shopping needs.
